"NBA Live 16", the basketball video game from EA for PlayStation 4 and Xbox One, sounded very promising until it was released at about the same time that NBA 2K16 went live.
When Pasta Padre reported that no one bought "NBA Live 16" it sounded a bit exaggerated but the report was backed up by the numbers taken from NPD results for September on Neogaf which says that only 8,300 copies of "NBA Live 16" were sold while a similar game from 2K Sports, "NBA 2K16" was doing way much better with more or less 1.1 million copies sold. It was also reported that even at peak hours there aren't more than 120 concurrent players.
At this point, EA should have realized that they should have stopped the NBA Live Series after the "NBA Live 14" disaster when only 150,000 copies sold worldwide, according to xbox.mmgn.com. EA was too optimistic to say that fans should have a choice even if it was so obvious that NBA 2K had then toppled the competition. When NBA Live 15 was released, sales continued to drop and EA should have taken a hint from and focused on a different game instead. Apparently, the fans only have one choice and too bad it was not NBA Live.
A review from Gaming Age might shed some light as too why "NBA Live 16"is doing poorly in sales. According to the review, "'NBA Live 16'" makes everything about basketball seem like a dull, grinding slog. The players move like they're trapped in molasses. The AI is braindead. The camera is slow. The controls are sluggish. Essentially, if there's a way for NBA Live 16 to make basketball more boring, you can be sure it does it."
Given these scenarios, it looks like EA is better off focusing their efforts in another game.
