JLL EMEA CEO, On Why They Bet Big On PropTech, Guy Grainger

Since I started writing this column, I've had unprecedented access to all parts of the PropTech value chain. I have spoken to startups and VCs hailing from all over the world and had the opportunity to delve deep in specific use cases as well as highlight global macro trends. But there was one piece of the PropTech puzzle missing - the customer. Naturally, the true end users of real estate (and of the tech and services that go with it) are people like you and I.

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