JLL EMEA CEO, On Why They Bet Big On PropTech, Guy Grainger

Posted by Staff Reporter on Apr 16, 2019 10:49 AM EDT
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JLL EMEA CEO, On Why They Bet Big On PropTech,  Guy Graingermore big
(Photo : pexels)

Since I started writing this column, I've had unprecedented access to all parts of the PropTech value chain. I have spoken to startups and VCs hailing from all over the world and had the opportunity to delve deep in specific use cases as well as highlight global macro trends. But there was one piece of the PropTech puzzle missing - the customer. Naturally, the true end users of real estate (and of the tech and services that go with it) are people like you and I.

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