On the fourth anniversary of Zillow's first app, Zillow announced that it would be relaunching its Real Estate app to help make the home shopping process easier.
Based on consumer feedback and reviews, as well as analysis of usage patterns, the enhanced design allows users to more easily access all the information Zillow has to offer and to customize their experience based on their goals. Additionally, because more than 70 percent of homeowners have a mortgage, we've added financial tools and the rich shopping experience of Zillow Mortgage Marketplace into the iPad app, the company said in a statement.
Zillow, based in Seattle, is seeing tremendous success with its mobile initiatives, as 89 homes were viewed per second last month on Zillow's mobile offerings, a new record. Mobile traffic now accounts for 55% of all Zillow's traffic, with it going as high as 60% on the weekends, Zillow noted on its blog.
"We are constantly striving to innovate and improve our products by incorporating intuitive features and providing people with information about homes-- and home financing -- whenever and wherever they need it," CEO Spencer Rascoff wrote in the blog post. "With this overhaul to our core real estate apps, we've made it easier for shoppers to do just that."
Zillow is set to report quarterly results after the closing bell on May 2. Analysts polled by Thomson Reuters are looking for a loss of 3 cents share on $37.39 million in revenue.
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