Amazon Games Set to Conquer Gaming World

Posted by Staff Reporter ( on Jun 17, 2015 07:10 AM EDT
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20th Anniversary Of First Online Salemore big
BRISTOL, UNITED KINGDOM - AUGUST 11: In this photo illustration a woman has the online retailer Amazon logo reflected in her eye as she shops online on August 11, 2014 in Bristol, United Kingdom. This week marks the 20th anniversary of the first online sale. Since that sale - a copy of an album by the artist Sting - online retailing has grown to such an extent that it is now claimed that 95 percent of the UK population has shopped online and close to one in four deciding to shop online each week. (Photo : Matt Cardy/Getty Images)

Amazon Game Studios,'s gaming arm, is now working on a computer game. According to a report from, the recent hiring calls made by the company clearly indicated it is serious on its quest for an "ambitious new PC game project."

This comes alongside its recent acquisition of, which it wrestled from search giant Google in a recent bidding war. To signal the hiring call, Amazon Senior Designer Kim Swift said, "My team here at Amazon Game Studios is hiring like crazy and we are looking for the best of the best for a new PC game project using the latest technology."

Swift added, "Our team in Seattle has worked on a lot of great titles including Portal, Left 4 Dead, Half Life 2, Dota 2, World of Warcraft, Halo, Infamous, Shadow of Mordor and many others. We want people that are driven to make the best games in the industry. We're looking to take interesting risks and invent!"

While there is a lot of hype alongside the announcement, there was no job description, qualifications or numbers provided in the announcement of Swift.

According to a report from, one of the first steps to reach the conclusion that the company is out to conquer the gaming world was the recent launch of its own $40 game controller, which has been available since April 2014 together with its Amazon Fire TV set top box for titles such as "Minecraft." With a collection of over 700 game titles, Amazon has also tapped into the game on demand niche, with the launch of its GameFly video game rental streaming service.

Prior to this, Amazon has been active in the free-to-play gaming niche, providing games for Facebook since 2012. According to a report from, the recent moves by the biggest online retailer is a sure bet that it is very serious in eating up the competition for gaming enthusiasts and players.

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