At The National Association Of Realtors, Marketing To Differentiate

When and how will the next waves of tech disruption sweep through the real estate industry? What roles could marketing play? At The National Association of Realtors, today's marketing strategy attempts to keep tabs on disruptive scenarios, at the same time underscoring the value of the realtor.

I recently asked NAR chief marketing and communications officer Victoria Gillespie to shed light on the organization's marketing initiatives.

Paul Talbot: What process does the National Association of Realtors use to create, manage, and update its marketing strategy?

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