The hotel industry market has had a great year, thanks to millenials who have been the dominant clientele of the hospitality business. With the younger generation willing to pay reasonable prices for a great gourmet and travelling experience, the hotel and accommodation industry has welcomed new innovations and fast-rising trends, making the hospitality market successful this year.
According to 4 Hoteliers, "exploration, interaction and experience" has been the main focus of millenials when it comes to travelling and staying in hotels. They are now into new and unique experiences that created the change in the hotel industry. Here are some of the famous trends in the hotel industry which were introduced and emerged this 2015.
Independent Hotels
Airbnb became a successful alternative for hotel accommodations this year. With millenials very expressive about their experiences, it was not a surprise to see an increase in reviews and testimonials about their encounters in renting places, whether with independent hotels or posh hotels all over the world.
Technology in Customer Service
Technology has played a big role in the kind of customer service hotels offer. Wireless Internet access became a standard must-have for most hotels, with millenials constantly hooked on their social media accounts. Booking hotels can now also be done at the tip of your fingers with numerous phone apps available for your smartphones nowadays.
Reputation Management
Hotels are now more conscious with what customers say or post about them online. TripAdvisor is not the only benchmark for hotel reviews. Yelp, Facebook, Expedia and personal blogs are now also venues where one can read guest reviews and comments from previous hotel guests.
The travel industry is also parallel with innovations implemented in the hospitality market, as reviewed by Travel and Leisure. Faster boarding process are now possible with online websites and phone apps, and more comfortable cabins are also being introduced even in the economy class to bring a better experience for travelers.
These innovations and trends will continue to cross over till next year, 2016, together with new ideas in making hotel accommodations even more entertaining and comfortable for the young and old generation alike. Changes that are related to the developments in the Internet and technology will make the hotel and travel industry a whole new world to discover in the coming years.
