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Online Real Estate Boosts Growth for Small Startups

The interest in the real estate business is evidently flourishing online and there is a dramatic possibility of increase in the near future with the potential data brought by buyers and sellers. One of the most evident sectors that reaches the hype in real estate online are startups that concerns this market of consumers.

"So far this year, technology startups nationwide involved in automating the process of buying, selling or leasing a home have raised more than $767 million in venture capital, up from $402 million last year and $59 million in 2012," according to Seattle Times based from the research of PitchBook Data.

Meanwhile, these startup companies have varied offers now and they also approach homebuyers differently. Some of the startups aimed to target convenience with their users, introducing a more easy approach to feature the home with a 3D tour or with easy step process. Some additions also include calculators to estimate the values of the home.

One on note is the company Surefield which is a "Seattle real-estate brokerage startup also trying to turn real-estate data into profits."

Surefire offers a "3-D tour of the home" and they also introduced a tool called Pricepoint to compute the value of a home.

Apart from the previous offers of the company for its users. There are other capabilities that users can use to explore more homes. "Surefield's site lets users quickly add to and prune the list of homes that a given home is being compared to. Users can visualize and customize the comparison of properties based on days on market, number of bedrooms and other attributes," according to Seattle Times.

Another site called Renticity is focused on people who want to rent and the landlords that are seeking renters. Their site also offers a user-friendly experience for their market.

"Renticity is encouraging landlords to create a profile on the site so they can connect with renters and easily manage the leasing paperwork. The last step of the process, signing a lease online, is expected to be launched early next year," based from the article.

The downside for startups reportedly is homebuyers may not see the other prospective homes on sale that are cheaper on the budget. "this also could portend negative things for affordable housing because oftentimes the best opportunities are multifamily units that aren't well cared for," according to Everyhome CEO Bryan Copley.


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