Real Estate Tips: A Guide to Successful Marketing Online

Posted by Staff writer on Nov 17, 2015 04:00 PM EST
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Existing Home Sales And Prices Hit Record Highmore big
Caption:PARK RIDGE, IL - JULY 27: Real estate broker and owner of a REMAX real estate office, Dotti Ellis, references a home for sale on her internet site July 27, 2004 in Park Ridge, Illinois. Sales of existing homes in the U.S. reached a record high in June.
(Photo : (Photo by Tim Boyle/Getty Images))

In the advent of technology and social media, real estate agents and other type of marketers have learned to adapt to the known changes in their respective industries. Aside from knowing the basic of internet marketing, it would be of great significance for a real estate agent to have a deeper understanding on the approaches regarding internet marketing. Now here below are some of the relevant thoughts as described by agentimage.

Website Function

It is very common for an online marketer or real estate agent to have his or her own website nowadays. With the help of a website, basic transactions would be very convenient for both the agent and possible client. And in order to actualize the said promise of convenience, functional website should be put up. A website should therefore contain basic website functions that will later on "improve user experience, increase search ranking, and make information easy to find," said agentimage.

Web Content

Aside from having a user friendly and functioning site, a good web content should also be incorporated in your site. This is very essential for it will determine the usefulness and reliability of your site and the information and help it gives. The web content would likewise determine your page ranking thus affecting the search result ranking of your site.

Social Media Links

In order to be known and more visible online, you should have your web site linked to some, if not all social media platforms available. According to agentimage, "the leading social media platforms for businesses reach approximately 40% of all online shoppers, users login on a regular basis, and many users access these sites from their phones." 

Performance Tracking

If you have established your presence and your business online, you should not be complacent, for its effectiveness might dwindle without any proper update. In order to have some relevant updates, you need to have a performance tracking on your site, "so that you can analyze what is most effective and what is not. You want to have these tools in place upon launching your website and review that information regularly," said agentimage.

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