Hosting an open house can be a tricky event. If you get too specific - like targeting first-time buyers - you may miss out on a significant number of potential leads. Get too broad - like not making your listing standout - and you may also end up unsuccessful.
But if there is one thing that you can do to ensure a successful open house, it's to get everyone through the experience the smoothest way possible. If technology is part of your strategy (and we're saying it should!), then pull out your iPad and put it to good use.
Here are 3 top reasons why you should bring your tablet in an open house according to Realty Times:
Streamline the sign-in process
You will want guests to sign in during your open house; you will not only make it easier to follow up, you also come up with an organized database of potential leads. Some guests may not find this particular property appealing but they may be interested with something else nearby. So pen and paper in the front door won't cut it; you may not get the information you need or guests won't mind signing in altogether.
There are several apps you can use that work to store information of potential leads and at the same allow you to make important notes as you go through the property with them. It is a convenient tool to use since some apps even come with features that identify those who have pre-approved mortgage or those who are already working with another agent. Some also make it easier to send personalized or automated e-mails and do social media integration.
Limit equipment
You don't want to look like a walking mess juggling a camera, smartphone, and pamphlets in your hands while also striking conversations with guests who decided to show up all at the same time. Why carry everything when you can use a single device that will allow you to do everything? Have your notes ready in your tablet; capture photos using the rear camera; do a simultaneous marketing on Facebook and Instagram with live feed from the event. You will not only have everything under control, you will also free your other hand for some hand-shaking with your potential buyers.
Have resources at your fingertips
You want guests to see that you have prepared and done your homework for this open house. While they enjoy the cocktails and tapas, they might easily lose their appetite if you fail to provide them with details and information about the property, the neighborhood, and the market. Have everything prepared and easy to pull out when needed with a touch of the screen. Don't forget to use some of your tablet's features like a map app to show demographics, or photos and videos to showcase the property or similar ones in the area under your care. Have a centralized resource of all the things you might (and you probably will) need during the open house and leave no question from guests unanswered.
