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Massachusetts Real Estate: LinkedIn, the King of Real Estate Social Media, Defeating Facebook and Twitter

The social media platform for professionals around the world, LinkedIn, overtakes the giants Facebook and Twitter in the latest survey conducted by the commercial real estate organization NAIOP Massachusetts and Solomon McCown & Co.

            The survey was done to determine which social media platform is the most preferred by real estate agents and brokers in the Greater Boston Area. LinkedIn tops the list with almost half of the respondents, while Facebook comes in second place with 20 percent of the votes from the respondents.

            The survey also highlighted that 81 percent of real estate professionals connect to social media through their smartphones to find and close their deals, and less than seven percent of the respondents have totally ignored the use of social media for their real estate transactions.

            Nine out of 10 of the respondents have said that social media has greatly helped them in their professional life.

The survey was reported by Banker&Tradesman.

            LinkedIn is the world's largest professional network with 300 million members in over 200 countries and territories around the globe.

            The company's management team consists of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal, and Electronic Arts. LinkedIn is being headed by CEO Jeff Weiner.

            LinkedIn is publicly held and has a diversified business model with revenues coming from member subscriptions, advertising sales, and talent solutions. The site has the simple mission of connecting the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that will help you be great at what you do.

            The professional social media company also offers a program called LinkedIn for Good. It has the purpose of connecting underserved communities to the networks, skills, and information they need to succeed, ultimately creating economic opportunity for every member of the global workforce.

            To learn more or to register, you can visit the official site of LinkedIn.


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