CNN money shares Burger King's open letter ad addressed to McDonald's. "Good morning, McDonald's, we come in peace. In fact, we come in honor of peace. We know we've had our petty differences, but how about we call a ceasefire on these so-called 'burger wars'?" Furthermore it was said by the same source that Burger King proposed that the two chains combine "the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger" that they' would sell on Peace Day, September 21 from which the proceeds will be donated to a nonprofit organization called Peace One Day that provides educational resources to thousands of schools in 131 countries.
"All we need from you is a few McDonald's crew members to help combine your ingredients with ours," said Burger King in its ad.
McDonald's CEO Steve Easterbrook said on Facebook that it was a "great idea" and "inspiration for a good cause." But he refused the said proposal and offered something vaguer.
"We love the intention but think our two brands could do something bigger to make a difference," he said. "We commit to raise awareness worldwide, perhaps you'll join us in a meaningful global effort?"
He also advised Burger King to "acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war." At the end the CEO said that a simple phone call would do next time.
The WHOPPER Sandwich, as written in Burger King's page, "is a ¼ lb* of savory flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a soft sesame seed bun". On the other hand, the Big Mac as "a double layer of sear-sizzled 100% pure beef mingled with special sauce" with American cheese, lettuce, minced onions, pickles on a sesame seed bun. McDonald's believes that when it comes to burgers "There is only one" and the company is not interested with combining it with another burger.
