Have you ever wondered why Facebook, Linked In, Skype, Twitter, American Express use blue in their logo? Or why you see red and yellow being used by restaurants like Burger King, Kentucky Fried Chicken, Pizza Hut and Wendy's. It is most likely that anybody would instantly conclude that the reason why such companies choose a certain color for their logo or business is because the competitors are using it too. Somebody might even say that it's all because it looks good. If that is the case, then imagine Facebook using pink instead of blue. Would most men instantly sign up for a free account on a website that looks so feminine?
With the thoughts mentioned in the first paragraph, can one say that there is something more to these logos than what meets the eye. Over the years, Psychology has given meaning to colors. Positively speaking, blue for example is associated with serenity and reliability. It also has a mental effect on people that is why it is associated with productivity, trust, and communication. Having said that, it now makes sense why Skype and Facebook, which most people use to communicate, uses blue. On the other hand red has a more emotional effect on its audience. It makes the heart beat faster, grabs attention and stimulates appetite. With this in mind, we now know why we could never forget those very popular fast-food chains.
In retrospect marketing efforts has strategically employed the use color to effectively capture their target market. Psychology has defined "color" as a non-verbal means of expression. In order for a business, a product, or a campaign to become a success, it should create a lasting impression in the minds of its audience. A long and comprehensive statement that narrates company history, corporate goals and social responsibilities and its milestone maybe helpful but it would be useless if no one is interested because nobody knows its product exists. People who are on the go would always look at something that grabs attention or has an impact on feelings. This is where colors play a key role. Colors convey message. Consequently what grabs attention and delivers the message with the most impact can spark interest. Therefore when promoting a product, a cause or an organization, the color that would establish their identity them should be carefully chosen.
